THE STORY

FROM THE TABLE
to æra.

The story behind the brand.

“Coffee is where it starts. The experience is where it becomes something more.”

The Table Coffee & Cowork in Tavira
THE TABLETAVIRA · 2023
01 / 09 · 2023

It started with a gap.

In 2023, specialty coffee was largely missing from the Eastern Algarve — roughly 60 km without a dedicated specialty coffee concept of this kind.

After moving the logistics and warehouse operations of our children's fashion label back to Germany, we were left with a 120 sqm loft. It became The Table Coffee & Cowork.

The Table introduced specialty coffee and matcha to the Eastern Algarve, and became a coworking and workshop space for artists and creatives — a minimal Nordic aesthetic meeting the natural character of the Algarve.

02 / 09 · THE CONVERSATION

The conversation that started æra.

A friend from Lisbon had been spending his summers in Tavira for around 20 years. Someone introduced him to The Table — he no longer needed to bring his own coffee equipment.

After his first coffee he became a regular, visiting twice a day for six weeks. In our conversations we discovered a shared passion for coffee, hospitality, design and experience.

He suggested opening something in Lapa, Lisbon. We laughed it off. Back in Lisbon, he started sending available locations and reports. Two days later, we travelled to Lisbon. Four months later, æra opened.

æra Lisbon with an æ light shadow
æ LISBONLAPA · 12 MONTHS
03 / 09 · LISBON

æra Lisbon.

Lisbon was intentionally created as a 12-month project — and we decided to use those twelve months to push the concept as far as possible.

Specialty coffee. Matcha. Pastries. Coffee and matcha to go. Design, quality, taste and experience.

Coffee tastings and community interest began even before the space officially opened.

04 / 09 · LEARNINGS

What we learned.

We didn't come from traditional restaurant or bar backgrounds. Our strength was hospitality.

We genuinely enjoy welcoming friends, creating atmosphere and thinking about the details that make people feel comfortable. æra became our way of bringing private hospitality into a public space.

And we learned that coffee itself is only one part of the experience.

“æra is not defined by a location. It is defined by the experience.”

05 / 09 · LIFESTYLE

æra became a lifestyle.

æra is bigger than a café. It can exist through specialty coffee and matcha, pop-ups, weddings and wedding coffee carts, morning and hangover coffee stations, brand activations, private events, curated experiences and lifestyle products.

The format can change. The feeling remains the same.

Explore the æra Experience, our coffee and æra Goods.

06 / 09 · TAVIRA

Why Tavira.

Tavira was never chosen purely as a strategic location. It is where we live, and where the story started.

We believe the Eastern Algarve is special: its architecture, coastline and nature, its food and light, a slower way of living, and the close connection between town and countryside.

Interior of NŌMA, the æra flagship in Tavira
NŌMA — THE æra FLAGSHIPTAVIRA
07 / 09 · THE FLAGSHIP

Why NŌMA.

NŌMA was chosen because the property itself provides the environment the æra experience needs: its architecture and proportions, natural light, outdoor space and atmosphere.

A place to stay, to meet, to work, to eat and drink, and to host experiences. The space itself is part of the product.

“NŌMA is the æra flagship — where the ideas behind the brand can be experienced in real life, every day.”

EXPERIENCE æra EVERY DAY IN TAVIRA

08 / 09 · FEELING

What we want people to feel.

Effortless hospitality. Natural, considered, welcoming and memorable — never forced, never overly luxurious, never pretentious.

Come for a quick coffee, or stay for hours.

Coffee shelf with cups at NŌMA
EVERY DAYTAVIRA
09 / 09 · MORE

More than a coffee shop.

Calling æra a coffee shop is technically correct — but incomplete. æra brings together coffee, matcha, taste, design, hospitality, culture, lifestyle and experience.

QUALITY.
DESIGN.
TASTE.
EXPERIENCE.

A coffee can be more than a coffee.

A space can be more than a space.

And an experience doesn't need to be complicated to be memorable.

That is æra.